About Apifiny

Digital Asset Trading Network

Unprecedented global price discovery and liquidity for Exchanges and Professional Traders.

One World. One Market.

Apifiny delivers truly global trading via a single interface, along with the best available pricing globally across connected exchanges. 

Our Digital Asset Trading Network enables connected exchanges to provide: :

  • Global, multi-exchange strategy execution
  • Access to deep global liquidity
  • Superior price discovery
  • Tighter spreads
  • Higher fill rates and capital utilization.

We Transform Market Friction Into Opportunity

Market fragmentation creates liquidity and pricing challenges that Apifiny transforms into opportunities for institutional traders and digital asset exchanges.

Price discovery challenges  and wide price disparities across digital asset markets

Accounts required with multiple exchanges to execute global strategies

Low liquidity and high slippage

Apifiny Solutions

Unlock new opportunities  through our global Digital Asset Trading Network

For Individuals

Professional-grade global trading with the best global pricing*

GBBO Global Best Bid & Offer – — Enables individual traders to transact at the best attainable* global prices across connected exchanges in four continents.

Apifiny™ Connect – Trade on connected exchanges in 3 continents, all via a single account and one onboarding process.

For Institutions

Global Execution Services & Price Discovery

Network access* enables superior pricing and execution for institutional global trading execution.

GBBO™ APIOne API to discover and trade at the best attainable* prices.

Apifiny™ Connect API – One API with global exchange access*

For Exchanges

Global Liquidity Solutions

ExOne™ Plus is a market-making solution providing unprecedented global liquidity.

Connect with leading exchanges across 4 continents to deliver truly global liquidity.

  *Subject to regulatory requirements


Headquartered in the US, Apifiny has nearly 100 team members across 3 continents – North America, Asia, and Europe. Our people reflect Apifiny’s mission to bridge the traditional and crypto asset worlds. Every member of our leadership team brings prior executive experience in capital markets, brokerage, and/or the digital asset ecosystem.

Haohan Xu

Founder & CEO

Prior to founding Apifiny, Haohan was an active investor in the equities market and a trader in the digital asset market. Haohan holds a B.S. in Operations Research with a minor in Computer Science from Columbia University.

Andrew Banhidi

Head of Research and Tech Sales

Andrew Banhidi has been a Wall Street technology professional for over 20 years. Before joining Apifiny, he was Managing Director, Global Head of Equities Technology at Bank of America Merrill Lynch. He was also CTO for Merrill Lynch, Japan. Prior to that, Andrew served as Global Director - Equities for Goldman Sachs.

Josh Li, Apifiny Chief Business Officer (CBO)

Josh Li

Chief Business Officer

Prior to Apifiny, Josh was an executive at Google, where he led strategic partnership and innovation teams in both North America and APAC. He holds a BA degree from Harvard University in East Asian Studies and an MBA in Marketing from the Anderson School of Management at UCLA.  

Bob Morris

Chief Compliance Officer

Bob has extensive experience in AML/KYC compliance regulation. He founded his own broker-dealer and has led numerous trading firms. He has also served as a FINRA arbitrator.

Faye Zheng

Chief of Staff

Prior to joining Apifiny, Faye was a consultant for Deloitte, and she has also served as a blockchain product manager. She has extensive experience in the financial services, Interne, and fintech sectors. Faye holds a Bachelors in Finance and Information Systems from Emory University Goizueta School of Business.

Arthur Wiseberg

Head of Institutional Sales, EMEA

Arthur joined Apifiny from Huobi Global, where he was Head of CIS Institutional Business. Prior to working in cryptocurrency, Arthur’s investment banking career included positions at Societe Generale, Barclays Capital and BlackRock. His areas of expertise include regulation, portfolio structuring, and sales across various asset classes.

Thomas Trepanier

Director of Business Development

Thomas Trepanier has over 20 years of experience in the financial services and software development industry. Most recently, he led the FinTech business vertical for Global Accelerated Ventures (GAV). In his previous role at Global Accelerated Ventures (GAV), he was responsible for leading the FinTech business including the on-boarding new innovative methodologies and technologies. Prior to working at GAV, he spent over 15 years working in software development and financial services at SWIFT, DTCC (Omgeo), SunGard (FIS), Brown Brothers Harriman and The Bank of New York Mellon.

Leo Wu

Director of R&D

Leo joined Apifiny from Quantitative Brokers, where he served as Team Lead and System Architect. Prior to that, he was co-founder of the high-speed, low latency cryptocurrency exchange Bitchain Exchange. Leo has also worked with ConvergEX Group, Sonic Trading, and was Vice President of Software Engineering at the Bank of New York.

Ping Xie


Ping is a finance and accounting leader with more than 20 years of diversified experience across multiple industries. Prior to joining Apifiny, he held the Controller and CFO positions with several international and domestic organizations, including top international commodity trading firms, public companies, investment services, and non-profit organizations. He holds an MBA and is a CPA licensed in Connecticut.

Michael Fertman

VP of Marketing

Michael has over 20 years of B2B technology marketing experience. Most recently, he was VP of Marketing at AlphaPoint. Prior roles include CMO of Guidepoint, VP of Product Marketing at D&B, and Consulting for Booz & Company. He began his career as a U.S. Navy Officer. Michael holds a B.S. in Finance from the Wharton School and an MBA in Marketing from the University of Chicago Booth School of Business.

Eric Doyle

Senior Director of Marketing & Communications

Eric has over 20 years of tech marketing and PR experience. Most recently as Senior Vice President of Spark’s blockchain practice, he led the agency’s most profitable group in his first year. He’s worked for many leading blockchain and crypto startups, including Abra, Civic, Kik, Curv, Altonomy, and Cindicator among others. He’s spoken at and designed speaker sessions for Consensus, BlockCon, and The North American Bitcoin Conference among others.  Mr. Doyle’s prior roles include CEO and VP at tech marketing and PR agencies wavesquad and Re:Imagine Group, respectively.

Join Our Team

We’re a driven team of innovators and builders, solving novel problems in innovative ways using creative technology. At Apifiny, you will have the opportunity to join a team with global vision and localized efforts. If you have the drive and passion to build the future of digital asset circulation with us, we want to hear from you. We value team members who have the drive and passion to build the future of digital asset circulation with us.

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