About Apifiny

Apifiny advances institutional trading and value transfer

by eliminating inter-market friction and post-trade settlement inefficiencies

One World. One Market.

Apifiny is building a new internet of financial services. 

  • We connect centralized financial institutions with decentralized networks…
  • To provide simple, fast, and flexible global trading, liquidity, and settlement solutions…
  • For trading institutions, digital asset exchanges and banks. 


Our trading, liquidity, and settlement networks enable:

  • Exchanges to provide Institutional traders with to global multi-exchange strategy execution, access to deep global liquidity, superior price discovery, tighter spreads, faster settlement, and higher fill rates and capital utilization.
  • Exchanges, payment companies, consumers, banks and central banks to transfer fiat and digital currencies with other network members in seconds.
  • Banks, exchanges, and partners to offer their end customers ultra-fast remittance, payments, and FX products powered by RoxeTM.

We Transform Market Friction Into Opportunity

Market fragmentation creates liquidity, clearing, and settlement challenges that we transform into opportunities for institutional traders, digital asset exchanges, and banks.

Price discovery challenges  and wide price disparities across digital asset markets

Accounts required with multiple exchanges to execute global strategies, reducing utilization

Slow cross-exchange transfers, deposits, and withdrawals, keep capital on the sidelines

Slow international remittances cause undo cross-border transaction friction and delays

Apifiny Solutions

Unlock new opportunities  through our global liquidity network and our instant global settlement network.

For Exchanges

Liquidity and Post-Trade Solutions

Network members share liquidity access* to jumpstart institutional trading volume and easily fill large orders.

ExOne – Exchange of exchanges that share liquidity 

ExOne Plus – Market making solution powered by ExOne™ 

Roxe™ –  Offer real-time, global cross-exchange settlement

For Institutional Traders

Global Execution Services & Price Discovery

Network access* enables superior pricing and execution for institutional global trading execution. 

Apifiny Connect – One API with global exchange access*

GBBOGlobal Best Bid & Offer – Discover best attainable* prices 

Apifiny™ Market Data institutional-grade real-time crypto data

  *Subject to regulatory requirements

Our Leadership Team

Headquartered in San Francisco, Apifiny has nearly 100 team members across 3 continents – North America, Asia, and Europe. Our people reflect Apifiny’s mission to bridge the traditional and crypto asset worlds. Every member of our leadership team brings prior executive experience in capital markets, brokerage, and/or the digital asset ecosystem.

Haohan Xu

Founder & CEO

Prior to founding Apifiny, Haohan was an active investor in the equities market and a trader in the digital asset market. Haohan holds a B.S. in Operations Research with a minor in Computer Science from Columbia University.

Ashu Swami - Apifiny CTO

Ashu Swami

Chief Technology Officer

Ashu is a former SVP of Quadeye Securities, where he pioneered and traded Mining Swaps, operated cloud mining data centers, and managed a mining investment fund. Prior to Quadeye, Ashu led the high frequency market-making business at Morgan Stanley. Ashu holds a BTech from Indian Institute of Technology, and earned his MBA from Duke University Fuqua School of Business.

Josh Li, Apifiny Chief Business Officer (CBO)

Josh Li

Chief Business Officer

Prior to Apifiny, Josh was an executive at Google, where he led strategic partnership and innovation teams in both North America and APAC. He holds a BA degree from Harvard University in East Asian Studies and an MBA in Marketing from the Anderson School of Management at UCLA.  

Bob Morris

Chief Compliance Officer

Bob has extensive experience in AML/KYC compliance regulation. He founded his own broker-dealer and has led numerous trading firms. He has also served as a FINRA arbitrator.

James Farrell

General Counsel

Jim, a former Branch Chief with the U.S. Securities and Exchange Commission’s Enforcement Division, has deep experience with complex financial litigation, corporate governance, and regulatory compliance. Following his government service, he held senior legal roles at a variety of publicly-traded companies in highly-regulated industries. Jim holds a BSE degree from Duke University and his JD from St. John’s University School of Law.

Faye Zheng

Chief of Staff

Prior to joining Apifiny, Faye was a consultant for Deloitte, and she has also served as a blockchain product manager. She has extensive experience in the financial services, Interne, and fintech sectors. Faye holds a Bachelors in Finance and Information Systems from Emory University Goizueta School of Business.

Arthur Wiseberg

Head of Institutional Sales, EMEA

Arthur joined Apifiny from Huobi Global, where he was Head of CIS Institutional Business. Prior to working in cryptocurrency, Arthur’s investment banking career included positions at Societe Generale, Barclays Capital and BlackRock. His areas of expertise include regulation, portfolio structuring, and sales across various asset classes.

Thomas Trepanier

Director of Business Development

Thomas Trepanier has over 20 years of experience in the financial services and software development industry. Most recently, he led the FinTech business vertical for Global Accelerated Ventures (GAV). In his previous role at Global Accelerated Ventures (GAV), he was responsible for leading the FinTech business including the on-boarding new innovative methodologies and technologies. Prior to working at GAV, he spent over 15 years working in software development and financial services at SWIFT, DTCC (Omgeo), SunGard (FIS), Brown Brothers Harriman and The Bank of New York Mellon.

Andrew Banhidi

Head of Research and Tech Sales

Andrew Banhidi has been a Wall Street technology professional for over 20 years. Before joining Apifiny, he was Managing Director, Global Head of Equities Technology at Bank of America Merrill Lynch. He was also CTO for Merrill Lynch, Japan. Prior to that, Andrew served as Global Director - Equities for Goldman Sachs.

Leo Wu

Director of R&D

Leo joined Apifiny from Quantitative Brokers, where he served as Team Lead and System Architect. Prior to that, he was co-founder of the high-speed, low latency cryptocurrency exchange Bitchain Exchange. Leo has also worked with ConvergEX Group, Sonic Trading, and was Vice President of Software Engineering at the Bank of New York.

Ping Xie


Ping is a finance and accounting leader with more than 20 years of diversified experience across multiple industries. Prior to joining Apifiny, he held the Controller and CFO positions with several international and domestic organizations, including top international commodity trading firms, public companies, investment services, and non-profit organizations. He holds an MBA and is a CPA licensed in Connecticut.

Michael Fertman

VP of Marketing

Michael has over 20 years of B2B technology marketing experience. Most recently, he was VP of Marketing at AlphaPoint. Prior roles include CMO of Guidepoint, VP of Product Marketing at D&B, and Consulting for Booz & Company. He began his career as a U.S. Navy Officer. Michael holds a B.S. in Finance from the Wharton School and an MBA in Marketing from the University of Chicago Booth School of Business.

Eric Doyle

Senior Director of Marketing & Communications

Eric has over 20 years of tech marketing and PR experience. Most recently as Senior Vice President of Spark’s blockchain practice, he led the agency’s most profitable group in his first year. He’s worked for many leading blockchain and crypto startups, including Abra, Civic, Kik, Curv, Altonomy, and Cindicator among others. He’s spoken at and designed speaker sessions for Consensus, BlockCon, and The North American Bitcoin Conference among others.  Mr. Doyle’s prior roles include CEO and VP at tech marketing and PR agencies wavesquad and Re:Imagine Group, respectively.

Join Our Team

We’re a driven team of innovators and builders, solving novel problems in innovative ways using creative technology. At Apifiny, you will have the opportunity to join a team with global vision and localized efforts. If you have the drive and passion to build the future of digital asset circulation with us, we want to hear from you. We value team members who have the drive and passion to build the future of digital asset circulation with us.