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About Apifiny

Digital Asset Trading Network

Unprecedented global price discovery and liquidity for Exchanges and Professional Traders.

One World. One Market.

Apifiny delivers truly global trading via a single interface, along with the best available pricing globally across connected exchanges. 

Our Digital Asset Trading Network enables connected exchanges to provide: :

  • Global, multi-exchange strategy execution
  • Access to deep global liquidity
  • Superior price discovery
  • Tighter spreads
  • Higher fill rates and capital utilization.

We Transform Market Friction Into Opportunity

Market fragmentation creates liquidity and pricing challenges that Apifiny transforms into opportunities for institutional traders and digital asset exchanges.

Price discovery challenges  and wide price disparities across digital asset markets

Accounts required with multiple exchanges to execute global strategies

Low liquidity and high slippage

Apifiny Solutions

Unlock new opportunities  through our global Digital Asset Trading Network

For Individuals

Professional-grade global trading with the best global pricing*

GBBO™ Global Best Bid & Offer – — Enables individual traders to transact at the best attainable* global prices across connected exchanges in four continents.

Apifiny™ Connect – Trade on connected exchanges in 3 continents, all via a single account and one onboarding process.

For Institutions

Global Execution Services & Price Discovery

Network access* enables superior pricing and execution for institutional global trading execution.

GBBO™ API – One API to discover and trade at the best attainable* prices.

Apifiny™ Connect API – One API with global exchange access*

For Exchanges

Global Liquidity Solutions

ExOne™ Plus is a market-making solution providing unprecedented global liquidity.

Connect with leading exchanges across 4 continents to deliver truly global liquidity.

  *Subject to regulatory requirements

Leadership Team

Headquartered in the US, Apifiny has nearly 80 team members across 3 continents – North America, Asia, and Europe. Our people reflect Apifiny’s mission to bridge the traditional and crypto asset worlds. Every member of our leadership team brings many years of global executive management experience in capital markets, brokerage, hyper-growth markets operations,  and/or the digital asset ecosystem.

Haohan Xu

Founder & CEO

Erez Simha

President & CFO

Josh Li

Chief Business Officer

Bob Morris

Chief Compliance Officer

Michael Fertman

VP of Marketing

Faye Li

Head of Trade Ops

Andrew Banhidi

Head of Research and Tech Sales

Haohan Xu

Founder & CEO

Prior to founding Apifiny, Haohan was an active investor in the equities market and a trader in the digital asset market. Haohan holds a B.S. in Operations Research with a minor in Computer Science from Columbia University.

Erez Simha

President & CFO

Before joining Apifiny, Erez served as CFO and COO of two private tech companies, Roo Inc. and Just Inc. . Erez was also CFO and COO at Stratasys (Nasdaq: SSYS) and CFO at Orbotech (Nasdaq: ORBK). In his career, Mr. Simha has assumed broad responsibilities in all aspects of global finance, operations, M&A activity, IT infrastructure, HR, SEC reporting, Sarbanes-Oxley compliance, risk management, and legal and investor relations in hyper-growth environments.

Josh Li, Apifiny Chief Business Officer (CBO)

Josh Li

Chief Business Officer

Prior to Apifiny, Josh was an executive at Google, where he led strategic partnership and innovation teams in both North America and APAC. He holds a BA degree from Harvard University in East Asian Studies and an MBA in Marketing from the Anderson School of Management at UCLA.  

Bob Morris

Chief Compliance Officer

Bob has extensive experience in AML/KYC compliance regulation. He founded his own broker-dealer and has led numerous trading firms. He has also served as a FINRA arbitrator.

Michael Fertman

VP of Marketing

Michael has over 20 years of B2B technology marketing experience. Most recently, he was VP of Marketing at AlphaPoint. Prior roles include CMO of Guidepoint, VP of Product Marketing at D&B, and Consulting for Booz & Company. He began his career as a U.S. Navy Officer. Michael holds a B.S. in Finance from the Wharton School and an MBA in Marketing from the University of Chicago Booth School of Business.

Faye Li

Head of Trade Ops

Faye started her career in Venture Capital investment for a top CVC in China and transformed to company strategy and operation in digital asset trading company. She has numerous experiences in Fintech, Finance and investment areas.

Andrew Banhidi

Head of Research and Tech Sales

Andrew has been a Wall Street technology professional for over 20 years. Before joining Apifiny, he was Managing Director, Global Head of Equities Technology at Bank of America Merrill Lynch. He was also CTO for Merrill Lynch, Japan. Prior to that, Andrew served as Global Director - Equities for Goldman Sachs.

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